QUESTION EVERYTHING 👁️ BUFFER THE BS 👈🏾

QUESTION EVERYTHING 👁️ BUFFER THE BS 👈🏾

Petty Patty and our AI-powered deep fakes were created to help you activate your Sus Senses for fake news.

Petty Patty, Full Set Society’s first “Buffer the BS” audio ad, ran on Top 40/CHR and UHR/R&B/Hip hop stations for two consecutive weeks in fall 2022, playing in major DMAs across North Carolina, Georgia, Florida, Michigan and Wisconsin. We reached over 35,000 listeners in the first run of our ongoing work to beat back the spread of disinformation and misinformation.

WHAT’S BUFFER THE BS

YOU’VE PROBABLY HEARD A LOT ABOUT ✌🏽 FAKE NEWS ✌🏽 BUt WHEN WAS THE LAST TIME YOU PERSONALLY HEARD OR READ OR WATCHED OR INTENTIONALLY LOOKED FOR ANY NEWS AT ALL?

WE GET IT! EARTH IS A LOT LATELY. BUT WE CAN’T QUESTION A SOURCE IF WE DON’T EVEN KNOW TO SUSPECT IT’S QUESTIONABLE. GET YOUR WEIGHT UP, SHARPEN YOUR SPIDEY SENSES, AND ACTIVATE YOUR PETTY POWERS. SPREAD THESE FACTS WE MADE PRETTY JUST FOR YOU AND SHARE OUR DOPE AF ONLINE RADIO ADS, TOO. IT’S TIME TO BUFFER THE BS.

The Most Common Sources of Fake News Are...
So much screen time. So little news exposure.
News you can use
Cite a source, save a life.
Keep your friends and family's follow list free of repeat disinformants and propagators of false facts.
On this point, the kids aren't exactly alright...
Falling for fake news is part of the human experience

Well over 4 in 5 Internet users around the globe believe they’ve been exposed to disinformation

Among them, nearly nine in ten (86%) report having initially believed that the news was real, at least once 

BUT—#ShadeNoShade—one study asserts that folks in the U.S. don’t consume enough news to know whether it’s “fake” or not.

BUFFER THE BULL$#!T WITH FULL SET SOCIETY

MISINFORMATION

Incorrect or misleading information

DISINFORMATION

False information deliberately and often covertly spread (as by the planting of rumors) in order to influence public opinion or obscure the truth